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888 To Sponsor Preston North End
Gambling giant 888 has joined forces with Championship football club Preston North End in a sponsorship deal that will see sports betting brand 888sport adorn the side's shirts for the upcoming 2016/17 season.
888sport will become the Lancashire-based football team's main shirt sponsor, appearing on the kits worn by the club's first team players, as well as on adult replica shirts. All of the club's non-first team kit and junior replica kit, however, will instead sport the branding of the club's official charity partner Rainbow House.
A founding member of the Football League, Preston North End FC went unbeaten in the inaugural 1888/89 season to claim the first league title, also emerging victorious in the FA Cup. Today, however, the team plays in the second tier of the English football pyramid, the Championship, having not won a major trophy since the FA Cup in 1938.