Ladbrokes' New Virtual Racing Games


Ladbrokes will be gaining an exciting portfolio of virtual racing games, having signed an agreement with UK bookmaker Satellite Information Services (SIS), a sports broadcaster and software supplier.

As a result of the deal, Ladbrokes customers will have access to six times more virtual games as opposed to the amounts traditionally scheduled, as a result of the SIS infinite Games on-demand. It includes SIS’ second generation gaming offerings, such as horse racing, greyhounds, cycling, motor racing and more.  

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Launched in April, SIS games allows players something completely new in virtual gaming – three camera angles. These are a TV broadcast angle, an overhead drone view and a ‘ride on’ view. Putting customers ‘right at the hearts of the action’, allowing players to see through the eyes of their selected rider or driver in certain motorcycle and racing games.

Marc Thomas, head of product for SIS, said that, ‘SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook,’ that they are excited to be working with Ladbrokes during this busy summer of sport.

‘The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.’

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