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If 777 is an unfamiliar name to you, chances are that its parent company - 888 Holdings PLC - definitely isn't, 888 having had a presence on the London Stock Exchange since 2005. 777 is a part of the 888 empire focussing on retro style.
777 serves up rather more bonuses and promotions than your average casino site, and it all begins with the welcome bonus, which amounts to 200% up to £500 on a new registrant's first deposit.
The extra money comes in the form of 'FreePlay' that can only be dispensed on the site's top blackjack, roulette and jackpot games. Given that FreePlay winnings take the form of a bonus, they must be wagered 30 times before they can be withdrawn.
With the site's other promotions encompassing free cash, 'Daily Delights' and more, we were certainly impressed by all of 777's goodies.
While some sites may pay mere lip service to live casino games, 777 definitely isn't one of them. It offers the complete realistic live casino experience courtesy of Evolution Gaming, right down to attractive and glamorous dealers. Sign up to 777 today to indulge in the finest live roulette, blackjack, baccarat, casino holdem and three card poker.
Nor does 777 exactly slack as far as the range of accepted deposit methods is concerned - all of the obvious and many infinitely less obvious options being covered. That means not just MasterCard/Visa credit/debit cards, but also Ukash, PayPal, Maestro, Skrill and many more great platforms.
Withdrawals are handled promptly through the payment method that you used to make a deposit, although you may be asked to provide a few documents to prove your identity.
The sheer numbers of games on offer at 777 aren't quite as impressive as can be found on some other sites - there are 'only' 24 card and table games, for example, as well as 76 slots.
That means that you only get two blackjack games, for example, although on the plus side, you do also get baccarat, keno and plenty of choice of roulette and poker games. As for the slots, take your pick from the likes of Cleopatra, Elvis, A Nightmare On Elm Street, Superman and many more.
777 has it's own dedicated iPhone app, but it also optimises very nicely for smartphone or tablet play, with more than 60 instant casino games available - including jackpot slots and even the live casino. As long as your mobile device is reasonably quick and up-to-date, accessing the mobile site will be a similar experience to that provided by the desktop site.
Given that the site's software is provided by industry leaders like Evolution Gaming, Williams Interactive and NetEnt, you would expect the software and graphics on this site to be just right - and you'd be correct. The slots are colourful and fast-paced, while the roulette and blackjack games exude a certain classiness that you would expect of a site with the outward retro style of 777.
You can get help from the site team on a 24/7 basis, via either email or phone - UK players have free and toll options to choose from. We typically had to wait around 24 hours for a response, although there were also times when a reply came quicker.
It adds to both the fun and reputability of 777 that it is a member of the exclusive 888 Casino Club, which effectively covers three casino sites: 777, 888casino and 888games. That means that across these three casinos, you can use the same username and password and collect 'Comp Points'.
888 UK Limited is licensed and regulated by the UK Gambling Commission, while the outcome of most games is determined by a Random Number Generator (RGN) that takes away any scope for bias. Various respected independent auditors are used to further ensure fairness.
777 isn't just about a tasteful retro aesthetic - it's also a genuinely well-rounded site that offers a wide range of casino games of various types, with the reassurance of membership of the 888 empire. Why not sign up to take advantage of that 100% up to £200 bonus?